PPC Services
PPC stands for "Pay-Per-Click," which is a form of online advertising where advertisers pay a fee each time their ad is clicked. It's a way to buy visits to your website rather than attempting to "earn" those visits organically through methods like search engine optimization (SEO).
Keyword Research: For search engine PPC, advertisers identify keywords relevant to their products or services that users might search for. For social media PPC, they identify target demographics and interests.
Ad Creation: Advertisers create compelling ads with eye-catching headlines, ad copy, and visuals that encourage users to click.
Bid Strategy: Advertisers set a maximum bid for each click on their ads, and this bid, along with other factors, determines the ad's placement in the advertising space.
Campaign Setup: Advertisers organize their ads into campaigns and ad groups, grouping similar keywords or audiences together for better targeting and tracking.